The hype leading up to Halo 3 has been happening ever since the first gamer finished Halo 2, watched the cliffhanger ending, and started writing on his blog OMG THERE'S GONNA BE A THIRD ONE!!! This has got to be the biggest game since something along the lines James Bond or Final Fantasy. This game has shooting, a good plot line, a main character that really kicks ass. And that's really all you need.
The company behind the game, Bungie Studios, has really gone to town promoting this game. Not only have they put out trailer after trailer after trailer for it, but they have used almost every conceivable mode of media they can. They have used television obviously, as well as special promtional drinks such as Game Fuel, a drink put out by Mountain Dew which features pictures of Master Chief all over it. Then they sponsered a Nascar driver and plastered the Chief's face all over that too. Toss is some added features from Pontiac and Burger King and there's almost no age group of people that they haven't gotten word out to. They even have replicas of vehicles from the game to show off.
I think that this may all be a bit much, but really, this game is so amazing that its hard to say it doesn't earn some bragging rights. Fighting off an alien invasion while simaltaneously stopping giant rings that will destroy the universe on your own? That's just cool.
Thousands of people are all looking forward to the release date of Halo 3, and speculation about whats going to happen in it is crazy. The line ups to get in to the stores to get the first copy will more than likely be just as insane. I think that i'll wait a little while before jumping into that riot waiting to happen
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